Q.

Why do businesses hand out tissue packets?

A.

The main reason you see businesses handing out tissue packets in the streets is for advertising. It is one of the cheapest yet effective marketing strategies to reach potential customers.

Japanese people tend to carry pocket tissues in their purses, just like they do with handkerchiefs as a form of etiquette. As tissues come in handy in a culture that values cleanliness, a lot of pedestrians actually take the tissues being handed to them. Some people keep it in the pocket tissue holder for hygienic purposes.

The luxury tissue industry is also very big in Japan. Hana Celeb ( 鼻セレブ = Nose Celebrity) is one of the popular choices, described as cashmere for tissues! it is very soft and does not dry out your skin. Some tissue can cost more than 1000 yen per box!

Have you tried any luxury tissues?

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